Disney’s summer hit, “Deadpool & Wolverine,” surpassed $1 billion at the box office, thanks to unique promotions by stars Ryan Reynolds and Hugh Jackman. The cast engaged in unconventional marketing tactics like K-pop cameos and cooking shows to connect with Gen Z audiences, who prefer media on social platforms over traditional channels.Did K-pop make ‘Deadpool and Wolverine’ a hit?
Disney’s summer hit, “Deadpool & Wolverine,” surpassed $1 billion at the box office, thanks to unique promotions by stars Ryan Reynolds and Hugh Jackman. The cast engaged in unconventional marketing tactics like K-pop cameos and cooking shows to connect with Gen Z audiences, who prefer media on social platforms over traditional channels.