Amul, the popular dairy brand, is well-known for its wide-ranging topicals. The company frequently releases these creative illustrations on social media, in newspapers and through other mediums. Through these topicals, Amul shares its signature takes on subjects of ongoing public interest. The brand often celebrates good news and moments of national pride. However, among Amul’s most recent topicals is one that addresses a serious issue: deepfakes. The caption reads, “#Amul Topical: Bollywood stars falling prey to deepfake videos!” In the illustration, a notorious, unidentified figure on a laptop is depicted in the centre. This is meant to represent the person generating deepfakes.
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On either side of this hooded figure, we can see two Bollywood stars who were recently subjects of deepfake videos. One seems to be Aamir Khan and the other looks like Ranveer Singh. The text on the topical reads, “We love actors, not faketors. Amul – Try deepbake”. As usual, Amul doesn’t forget to add some wordplay to its design with the last word. Take a look at the topical below:
Before this, Amul shared a topical to comment on the buzz surrounding the newly-released Bollywood film, Amar Singh Chamkila. “#Amul Topical: Diljit Dosanjh makes waves in the Imtiaz Ali/AR Rahman hit musical drama, Amar Singh Chamkila!” reads the caption. Check out the full story here.
Amul also shared a topical to mark the viral interaction between Bill Gates and Dolly Chaiwala. The video, which took the internet by storm, received a range of reactions online. Amul’s response was a playful one. Click here to read the complete story.
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