“Mr Mukherjee, you cannot die”: Sabyasachi’s airport encounter

Sabyasachi Mukherjee, a renowned designer, has transformed his fashion brand into a cultural movement, emphasizing Indian craftsmanship and heritage. To ensure its longevity, he sold a 51% stake to Aditya Birla Group. He envisions his brand as a lasting institution that celebrates India’s rich artistry, beyond his personal legacy.