Bollywood is embracing franchises, with Dinesh Vijan’s Maddock Films announcing eight films in its horror-comedy universe, leading up to ‘Mahayudh.’ This trend mirrors Hollywood’s 2008 shift towards franchises, promising significant box office returns and audience loyalty. Despite challenges of creative fatigue and high stakes, Bollywood’s future looks promising with these ambitious endeavors.The Future of Bollywood: Will franchises lead the Way?
Bollywood is embracing franchises, with Dinesh Vijan’s Maddock Films announcing eight films in its horror-comedy universe, leading up to ‘Mahayudh.’ This trend mirrors Hollywood’s 2008 shift towards franchises, promising significant box office returns and audience loyalty. Despite challenges of creative fatigue and high stakes, Bollywood’s future looks promising with these ambitious endeavors.