Walking into rooms and forgetting why? The ‘doorway effect’ explains what your brain is really doing

Ever walked into a room and forgotten why? It’s the ‘doorway effect,’ a mental reset triggered by entering a new space, say University of Notre Dame psychologists. Your brain clears old context to focus on the present, prioritizing immediate surroundings. Stress and multitasking worsen this. Combat forgetfulness by verbalizing your task or visualizing it.